Bad news here for the advertising industry, but good news for human beings and all other species. Research from many countries shows that after people’s survival needs and some reasonable pleasure needs are met, consumption piled-higher-and-deeper does NOT create more happiness. Rich is not great. Greed is not cool. Working harder might be moving you backward.
Inconvenient, at least for 20th century notions of economic growth and GDP, but true.
Hence my embracing of the diamond-cut life (partly inspired by Jared Diamond, whose latest book is Collapse). If happiness can be symbolized by a diamond that gets cut from the surrounding cultural rock of over-consumption, which things cut from our lives can best craft the diamond? What are the best uses of our time?
I want to hear from other people about their experiences. What’s true for me is that I am genuinely happy, as my household consumes significantly less than the average U.S. home. The real rock we’ve cut away is the need to impress anyone on material terms. Our house is small and modestly furnished but we host lots of visitors. I buy my clothes at Goodwill and look just fine. Our only car is a 15 year old Nissan Sentra that mostly guards the house while we take the bus to work.
Think of how little control corporations would have over us if we decided to put “time management ” in service to human happiness and conserving the earth’s resources rather than doing more work in less time to make more money to buy more stuff. Which reminds me of a favorite group whose motto is “More fun, less stuff”: Center for New American Dream.