Nudging Ourselves Into Sanity

My idea of today’s best read is not anything by me, but rather, John Tierney’s excellent article on carbon footprint and behavior change in the New York Times.

I entered his contest to invent the best name for a little device that will give people a steady feedback loop on their home’s energy consumption. Research shows that these visual cues nudge people into consuming more carefully and using less energy. I submitted the name TerraNudge.

But since I doubt I’ll win the first place prize — a copy of “Nudge: Improving Decisions About Health, Wealth, and Happiness,”  by Richard H. Thaler and Cass Sunstein of the University of Chicago, I’ll probably need to go out and buy one. 


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