My idea of today’s best read is not anything by me, but rather, John Tierney’s excellent article on carbon footprint and behavior change in the New York Times.
I entered his contest to invent the best name for a little device that will give people a steady feedback loop on their home’s energy consumption. Research shows that these visual cues nudge people into consuming more carefully and using less energy. I submitted the name TerraNudge.
But since I doubt I’ll win the first place prize — a copy of “Nudge: Improving Decisions About Health, Wealth, and Happiness,” by Richard H. Thaler and Cass Sunstein of the University of Chicago, I’ll probably need to go out and buy one.